The Golden Arches, with the help of local franchisees, expand YWCA Greater Miami-Dade, Inc.’s Women’s Empowerment 3600 program to help empower minorities in business
WHO: McDonald’s USA, through its Black & Positively Golden Movement, YWCA USA and YWCA [insert market]
WHAT: McDonald’s USA, through its Black & Positively Golden movement, is extending its partnership with YWCA USA to close the entrepreneurship knowledge gap by supporting the organization’s Women’s Empowerment 360 (WE 3600) program within the [insert market] area. This FREE 6-week program, powered by Black & Positively Golden, aims to help women of color overcome barriers to starting, growing and sustaining businesses while providing them with educational tools to increase their knowledge and confidence as entrepreneurs. According to U.S. Black Chambers, Inc., African-American women tend to start more businesses, yet access to capital and information continues to be a challenge. McDonald’s support of this program further expands its reach, exposing women of color in 14 markets nationwide, to curriculum needed to succeed in their entrepreneurial endeavors.
WHEN: Beginning February 4, courses will take place in Miami Gardens, Florida and will be open to women of all socio-economic backgrounds. Those interested can visit YWCA.org/McDwe360 for more details and to register.
WHERE: YWCA Intergenerational Center
ADDRESS: 3450 NW 199th St, Miami Gardens, FL 33056
BACKGROUND: McDonald’s Black & Positively Golden is a new movement designed to uplift communities and shine a brilliant light on Black excellence through empowerment, entrepreneurship, and education. It highlights all things positive and focuses on stories of truth, power, and pride. The campaign movement is a natural extension of the brand’s longstanding commitment to the African-American consumer, and part of its larger effort to reconnect with customers to build a better McDonald’s. Join in and follow @WeAreGolden on Instagram to find out more.
About McDonald’s USA
McDonald’s serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Instagram at @WeAreGolden and Facebook www.facebook.com/mcdonalds. To learn more about the Black & Positively Golden initiative, visit www.mcdonalds.com.
YWCA of Greater Miami-Dade, Inc.
YWCA of Greater Miami-Dade, Inc. is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom, and dignity for all. YWCA of Greater Miami-Dade, Inc. is the leading voice for women and girls in South Florida because we confront social justice issues to make lasting, meaningful change. For 100 years, we have implemented programs aimed at strengthening women through financial empowerment; personal and family wellness, and youth development in the areas of computer literacy, counseling, and tutoring.